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Our goal was to assist Selfridges in adopting a more product-focused approach using agile methods.


Working hand in hand with senior stakeholders at Selfridges we helped in shifting to a more product-focused approach by changing the team structure to tribes and squads. We taught squads how to conduct discoveries, tested these methods within some squads, and then used these approaches to aid a digital transformation.

At Selfridges, we introduced new ways of working, and it went really well. Productivity increased by an impressive 60%, showing a big improvement in how they do things. The shift from a traditional setup to a product-focused approach shows that great collaboration, smart planning and hands-on approach works.

“Roaring Lion came on board to help us with our digital transformation to a Product led structure and more agile ways of working. Roaring Lion brought a huge amount of experience and has been able to not only help us with strategic thinking but also with the practical implementation of things like Product discoveries as we are still delivering a full and challenging roadmap of initiatives. I have personally found Roaring Lion’s approach and stakeholder management skills a huge help and it has enabled me to successfully embed new ways of working which have seen our productivity increase by 60%.”

Andy, Former Head of Product, Selfridges

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Drop us a line at support@theroaringlion.co.uk for inquiries, collaboration proposals, or to simply say hello! Our inbox is always open, and we’re ready to discuss how we can help bring your ideas to life.